{"id":2742,"date":"2022-09-30T05:03:58","date_gmt":"2022-09-30T04:03:58","guid":{"rendered":"https:\/\/kfm-kasachstan.net\/?p=2742"},"modified":"2022-09-30T05:03:58","modified_gmt":"2022-09-30T04:03:58","slug":"aus-fuer-oatly-und-beyond-meat","status":"publish","type":"post","link":"https:\/\/kfm-kasachstan.net\/?p=2742","title":{"rendered":"Aus f\u00fcr Oatly und Beyond Meat?"},"content":{"rendered":"<p>Seit Monaten geht es f\u00fcr den Hafermilchproduzenten \u041eatly und f\u00fcr den Kunstfleischhersteller Beyond Meat mit den Kursen steil nach unten. Oatly verlor seit Herbst 2021 80 % seines B\u00f6rsenwerts. Beyond Meat st\u00fcrzte um 85 % nach unten. Offenbar glauben Investoren angesichts der gewaltigen globalen Energiekrise und der daraus entstehenden Folgen f\u00fcr das Verbraucherverhalten nicht mehr an das noch vor Jahren beschworene riesige Marktpotential.<\/p>\n<p>Das gr\u00f6\u00dfte Problem von Oatly war fr\u00fcher, dass es nicht mit der Nachfrage nach seinem Milchersatz Schritt halten konnte. Nun, wo die Inflation massiven Druck auf die Verbraucher aus\u00fcbt, beginnt Oatly, diese Auswirkungen zu sp\u00fcren. Das Unternehmen senkte seine Umsatzprognose f\u00fcr das Gesamtjahr und reduzierte auch seine Investitionspl\u00e4ne drastisch.<\/p>\n<p>Beyond Meat senkte seinen Umsatzausblick f\u00fcr das Gesamtjahr und sagte, dass die K\u00e4ufer billigere tierische Proteine inmitten der h\u00f6chsten Inflation seit vier Jahrzehnten bevorzugen. So gibt es klare Anzeichen daf\u00fcr, dass amerikanische Verbraucher nicht im gro\u00dfen Stil von pflanzlichen Fleischoptionen angezogen werden. So entschied sich McDonald\u2018s wegen der geringen Nachfrage, nicht mit einer breiteren Einf\u00fchrung von Beyond Meat-Produkten fortzufahren.<\/p>\n<p>Uwe Weddige<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seit Monaten geht es f\u00fcr den Hafermilchproduzenten \u041eatly und f\u00fcr  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":2743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[9],"tags":[],"post_folder":[],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aus f\u00fcr Oatly und Beyond Meat? 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